Executive 1: "We need a new face... someone that beams honesty and understanding... someone who knows what's really going on and can explain it clearly."
Executive 2: "Nope. Viewers don't want smart talking heads. They want dumb people that they can relate to."
Executive 1: "Bullshit. They expect presenters to be informed. They look to them to help make sense of the world's confusion."
Executive 2: "That's so last century. That's from back when people had faith in science and technology to make a better world. It's different now. They know they'll never understand, so they just want television to reassure them that they're in line with the crowd. Talk shows are the new opiate of the masses."
Executive 1: "But if that's true, you could put absolutely anyone up as a face. As long as they have sex appeal and a clear voice."
Executive 2: "Bzzzt. Wrong. Don't need sexy. Don't want sexy. Physical attractiveness is another thing that places a barrier between the presenter and the viewer."
Executive 1: "No way! I still call bullshit. You CANNOT make a popular talking head out of a loudmouthed slob with a preschool education."
The rest is history.